Programme Overview
YOU WILL LEARN
Week 1
Brand Identity Fundamentals
• Brand purpose and positioning
• Target audience identification
• Competitive landscape mapping
• Core values definition
• Visual Identity Development
Week 2
Market Research & Strategy
• Trend forecasting methodologies
• Consumer behavior insights
• Market gap identification
• Pricing strategy fundamentals
• AI for content creation*
Week 3
Design Development
• Collection theme development
• Silhouette and form exploration
• Material selection principles
• Design consistency across pieces
• Technical Design*
Week 4
Production Insights
• Manufacturing processes overview
• Material sourcing strategies
• Sustainability in production
• Cost estimation techniques
• Production Preparation*
Week 5
Business Fundamentals
• Brand Business Essentials
• Business model canvas
• Financial planning basics
• Marketing & PR*
• Legal considerations
Week 6
Presentation & Showcase
• Collection presentation techniques
• Line sheet creation
• Look book development
• Pitch perfection
• Final Preparation
Meet The Facilitators
You’re in Expert Hands
Misi is an award-winning entrepreneur and fashion business expert with over 17 years of experience having worked with global brands including Amazon, NET-A-PORTER, Nike, and Depop. As the founder of TFB STUDIOS, she has helping designers build sustainable and profitable fashion businesses.
Misi leads the Build a Brand Bootcamp alongside the TFB STUDIOS team, whose expertise spans design development, 3D rendering, and garment production. Together, they equip emerging designers with the tools and strategy to launch with confidence in today’s evolving industry.
Michael is a seasoned financial strategist and startup mentor with experience across fashion, fintech, and tech. A former CFO at Citi and advisor on programmes like Barclays Rise, Lloyds, and the Black Founders Programme, he supports founders in building sustainable, scalable businesses.
Specialising in business models, financial planning, and growth strategy, Michael empowers creatives to turn ideas into profitable brands. At the Build a Brand Bootcamp, he’ll lead the Business Fundamentals session—guiding designers on pricing, funding, and structuring their business for long-term success.
Chiamaka Ojechi is the Creative Director and co-founder of paq—a strategic creative agency rooted in purpose, authenticity, and quality, based in Brixton, London. With a background in art and graphic design, and deep ties to her Nigerian heritage, Chiamaka brings a bold, culturally rich perspective to her work.
Over the past decade, she has led paq in delivering impactful creative for brands like Nike, Spotify, and Converse, while staying grounded in community empowerment and cultural storytelling. As a Cultural Consultant and creator, Chiamaka uses her platform to open doors for the next generation of creatives, blending strategic insight with fearless creativity.
Chan DelValle is a Regional Visual Merchandiser and Fashion Stylist known for her bold aesthetic and unapologetic storytelling. With over a decade of experience spanning from luxury retail, visual strategy and trend-forecasting, she has driven transformation across the fashion landscape. Chan has led visual and brand development strategies across renowned brands such as Under Armour, Selfridges, Topshop and Trendstop- providing a visionary approach to every brand she touches, consistently elevating their identity through innovative style and design development.
Based in Birmingham,UK Chan deep love for vibrant fashion conceptualisation and brand styling- her work celebrates and sits at the intersection of culture, commerce and creativity, always rooted in purpose and ahead of the curve. She continues to push boundaries of creative direction and champions on delivering measurable impact within the fashion industry.
Derrick Odafi is a British creative director and entrepreneur, best known as the founder and editor-in-chief of New Wave Magazine, a platform dedicated to spotlighting emerging and established talent across various creative disciplines. His multifaceted skill set encompasses graphic design, photography, architecture, and fashion. Under Odafi's leadership, New Wave Magazine has collaborated with notable brands and artists, including Ray-Ban, Nike, MM6 Maison Margiela, Diageo, Beats by Dre etc. His work has garnered attention and support from influential industry figures such as Kanye West and he has applied his creative vision alongside talents such as Pharrell, Samuel Ross, Leomie Anderson, Rema and many more. His ethos is based on the idea of elevated creativity coupled with cultural authenticity
Founder of Jendaya, a creative studio, specialising in strategic partnerships solutions for trailblasing talent andworld-class brands. Working with clients such as Louis Vuitton, Christie’s, Rosewood and talents such as Davido, Ayra Starr, Jermai Grant and more.
Jen eleto is a seasoned fashion celebrity stylist and creative consultant, self coined as a young “black pat butcher”, loving a big, bold statement piece. With a background in fashion pr, it was here that she got the knack for coordinating events, championing young designers and working with talent. She has collaborated with the biggest brands in the industry and is passionate about individualism, helping those break through with bold personal style
What You’ll Walk Away With
A clear brand concept and positioning strategy
A production and sourcing plan tailored to your collection
A marketing roadmap to launch and grow successfully
Confidence to enter the industry with a strong business foundation
Knowledge of AI and digital tools to boost your design productivity
Continued access to alumni resources and exclusive post-program workshops
Register here
Frequently Asked Questions (FAQ)
What is the Build A Brand Bootcamp?
The Build A Brand Bootcamp is an intensive program tailored for fashion entrepreneurs looking to develop and launch their brand. We cover everything from concept creation to production and marketing strategies.
Who is this bootcamp for?
This program is perfect for: Aspiring fashion entrepreneurs Designers looking to refine their brand identity Creatives wanting to learn about production, sustainability, and branding
When and where does the bootcamp take place?
The bootcamp runs from June 5 – July 10, 2025, and will be conducted online, with optional in-person networking opportunities for participants in Hybrid/London.
How much does the bootcamp cost?
The total investment for this program is £300 per person.
How do I sign up?
ou can register via Eventbrite or directly on our TFB STUDIOS website.
What happens after the bootcamp?
By the end of the program, you’ll have: A clear brand concept and strategy A production and sourcing plan A marketing roadmap to launch successfully Continued access to alumni resources and exclusive workshops
Who can I contact if I have more questions?
For more information, reach out to us at info@tfbstudios.com or send us a message on Instagram @TFBSTUDIOS.
Over £2,500 in value — for only £300
Includes expert-led masterclasses, live mentorship, design support, production guidance, a final showcase, and a press feature opportunity
