BUILD THEBRANDBOOTCAMP
A private, intensive brand-building experience for emerging founders, designers and creative entrepreneurs ready to define their position, sharpen their story and build with intention.
YOUR BRAND IS MORE THAN WHAT YOU MAKE.
A beautiful product is only the beginning.
The brands that last know who they are, who they serve and why they matter.
Over 4 weeks, we'll work through the foundations of brand building, from identity and positioning to storytelling, visibility and growth.
This is where the idea becomes the brand.
THE CURRICULUM
What you will learn over 4 intensive weeks.
IDENTITY
Define the world your brand lives in. Your values. Your personality. Your aesthetic. Your point of view.
POSITIONING
Decide where your brand belongs - and what makes it impossible to confuse with anyone else.
THE CUSTOMER
Go beyond demographics. Understand the person you're building for, what they desire and why they should choose you.
STORY
Develop the narrative, language and message that gives your brand meaning.
VISIBILITY
Build a distinctive presence across content, communications and the platforms where your audience discovers you.
GROWTH
Translate your brand strategy into a practical roadmap for building, launching and growing.
4 WEEKS
A focused programme designed to fit alongside your business, career and life.
£100
$100
₦100,000
One transformative programme.
Three currencies.
Global access.
YOUR FACILITATORS
Industry heavyweights guiding your journey.
Misi Chanel Ogunlana
Founder. Strategist. Fashion & technology entrepreneur.
With experience spanning fashion, technology, education and creative industries, Misi brings together brand strategy, entrepreneurship, culture and innovation to help the next generation of founders build with intention.
Lailany Sierra
Luxury & International Business Strategist | Ex-Ralph Lauren & CHANEL
Former Head of Global Enterprise Change at Ralph Lauren and Head of Global Company Governance at CHANEL, Lailany brings deep expertise in luxury, global business strategy, transformation and organisational leadership.
Tom Smith
Design & Digital Strategy | Ex-Condé Nast
Former Senior Director of Design at Condé Nast, Tom led design for a global publishing platform spanning 25 brands, 60 sites and 20 markets. With over 20 years of experience, he brings expertise in design systems, digital experience, organisational transformation and building high-performing creative teams.
Piarvé Wetshi
Sustainability Strategist & Educator | Co-Founder, Last Yarn
Piarvé is a sustainability expert, educator and co-founder of Last Yarn, a marketplace for surplus fabric. Her work centres on reducing textile waste and championing local and natural materials through collaboration with people and communities. She was named to ELLE UK's Green List 2024 and Vogue Business 100 Innovators 2024.
FAQ
Everything you need to know.
READY TO BUILD?
Your brand deserves more than an idea.
It deserves clarity.
It deserves attention.
It deserves a point of view.
Applications are now open.